YOUR BRAND

How do you brand yourself to your employers or future employers?

Do you have your own brand or perhaps you require a rebranding especially if you’re considering a career change? Branding or rebranding in this context refers to deciding where you’d like to go professionally and tailor-making your credentials and expertise to gel with your brand. Additionally, besides showing your capabilities and your trajectory, it’ll show future employers what you can bring to their organisation.

If you’re unsure of your brand or perhaps want to revamp yourself, here are a few pointers.

SELF-REFLECTION

Firstly, do some self-reflection and think about what you want your brand to be. What kind of job would you like to have? Do you want a similar role or the same role but different industry? When you’ve answered these questions, Google yourself and make sure that the information available online clearly outlines your abilities and where you’re going career-wise.

UPDATE YOUR SKILLS

Does your career need a jumpstart or perhaps you need new skills or certification? Is it possible to make minor changes to your brand for where you’d like to go next? Make a list of things you’ll need to do and adjust according to your aspirations. This can range from changes you can make at your current job that would position you to reach success or perhaps take some classes that would add to your skillset if you’d like to change industries.

Check out online resources such as skillshare.com or even Youtube on a myriad of subjects that can include time management to the basics of digital marketing. Take full advantage of all that information at your fingertips!

UPDATE YOUR CV

One thing a lot of us forget to do is updating our resumes and platforms such as LinkedIn. Add any relevant skills that you’ve picked up during the course of your employment. An additional thing to do is to customise your resume depending on who your future employer is. Highlight relevant skills that would make you more appealing to wherever you’re applying to. Make it a point to update your curriculum vitae (CV) every quarter. Set a reminder on your phone so you won’t forget!

Reference: Thebalancecareers.com