Firra Fruit: Fortify Your Ferrum Needs

Here’s why maintaining iron levels is vital

Did you know, according to the World Health Organisation, 29.9 percent of women aged between 15 to 9 suffered anaemia in 2019? Additionally, 19.3 percent to 57.4 percent of pregnant Malaysian women suffered from anaemia in 2022.

In case you are unfamiliar with anaemia, it is a medical condition linked to the levels of iron in your body. How does it specifically impact pregnant women? Let’s delve into these questions to gain a better understanding.

What is Iron Deficiency Anaemia (IDA)?

Anaemia is a condition in which your body doesn’t have enough healthy red blood cells (RBC). Haemoglobin, a protein found inside RBCs, is in charge of delivering oxygen to the body’s tissues. Therefore, a low RBC count indicates that there is less haemoglobin carrying less oxygen.

How does IDA come into play? The most prevalent kind of anaemia is IDA. As the name implies, this illness develops when your body is deficient in iron, which is necessary for producing enough haemoglobin.

Why do pregnant and lactating mums need iron?

Source: O’Brien, K.O., Thomas, C.E. (2018). Iron Requirements and Adverse Pregnancy Outcomes. In: Lammi-Keefe, C., Couch, S., Kirwan, J. (eds) Handbook of Nutrition and Pregnancy. Nutrition and Health. Humana Press, Cham. https:// doi.org/10.1007/978-3-319-90988-2_2

During pregnancy, the mother’s blood volume increases. This means pregnant mothers require more iron to produce additional haemoglobin so that the baby has increased oxygen. Mothers will inevitably lose iron during their second and third trimesters. This may significantly raise their risk of developing IDA. Due to iron scarcity, there is a high possibility of preterm birth, low birth weight, and postpartum depression.

What about lactating mothers? As nutritious as it can be, breast milk contains relatively little iron. Even after giving birth, mothers need to supplement their iron intake. Mothers, your mood may be affected if you’re having low iron levels, which in turn may impact bonding periods with your child. You may be more likely to experience postpartum depression and feel irritable if you are iron deficient. Additionally,
it is more challenging to nurse when you are exhausted.

IDA can manifest itself through:
> Paleness.
> Shortness of breath.
> Headaches and dizziness.
> Brittle or spoon-shaped fingernails.
> Cold hands and feet.
> Dry and damaged hair and skin.

If you’re on your way to purchase some much-needed iron supplies, be aware. While meeting the body’s fundamental need for iron, the majority of conventional iron formulations may have undesirable side effects including:
> Stomach pain and irritation
> Constipation.
> Heartburn.
> Nausea.
> Black stools.

How can Firra Fruit help?

Firra Fruit is a clinically proven iron formulation designed to give you an iron level-up. According to Wellesta Truelife, an innovative nutraceuticals provider, the production of Firra Fruit was made possible by an advanced food processing technique known as microencapsulation.

This means that each time you have a glass of Firra Fruit, its iron content can be absorbed entirely into your body. Besides preventing the wastage of unabsorbed iron, Firra Fruit can also prevent digestive tract irritation and subsequently constipation.

Let’s talk about its ingredients. Firra Fruit is fortified with the iron elements of ferric pyrophosphate, which are encapsulated in lecithin Liposomes. In addition to strengthening your immune system, Firra Fruit’s Vitamin C content can also reduce your risk of suffering from iron-deficiency anaemia in pregnancy.

The best part, unlike most traditional compositions, Firra Fruit is presented in a delicious apple flavour. So, you can bid farewell to the discomforting taste of metal and enjoy this with ease.

“THIS MEANS THAT EACH TIME YOU HAVE A GLASS OF FIRRA FRUIT, ITS IRON CONTENT CAN BE ABSORBED ENTIRELY INTO YOUR BODY”

Who can consider Firra Fruit?

Firra Fruit can be consumed by:
* Pregnant and breastfeeding mothers.
* Children (2 years and above).
* Menstruating women.
* Vegetarians.
* Diabetic patients.
* Dialysis patients.
* Those with Chronic Kidney Diseases.
* Those with Iron Deficiency Anaemia.

Gentle reminder

Though many are unaware, IDA is a prevalent issue among expectant and postpartum moms. If you are experiencing symptoms of IDA, please make haste to see your nearest healthcare provider. If you’re thinking about acquiring some iron supplements, talk to your local pharmacist to learn more about your options.
Take care of yourselves, dear mummies!

To know more about Firra Fruit, you can visit: www.true-lifesciences.com/product/firra-fruit/